Credibility on the World Wide Web is an important issue for both audiences and designers. Knowing if the site you are researching an important topic on is a believable source is a vital part of web surfing. Likewise it is important for web designers to know what gets a reader to depend on the information within their site so they can buy into the page and/or come back again. Because of these things, it is critical that research like the studies done by BJ Fogg takes a look at credibility around the web.
The amount of things that could go wrong while looking for information on the web is colossal. The relative ease of posting online allows many non-credible sources to place false information for everyone to see. Looking for medical information, local news and travel advice are just three of the plethora of examples of items on the web that people want to be true. As a student, I use the web to look up sources for things such as essays and analysing writings. In order to earn a solid mark, my information, and therefore my sources must be credible. It is therefore important that people know to look for “trust markers” while searching for such things.
Because reader trust is important in website design, creators will often make sure their information at least seems credible. Research into web credibility allows them to know how to hook in readers. This creates a better web experience all around.
Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using Computers to Change What We Think and Do (pp. 147-181). Amsterdam: Morgan Kaufmann Publishers.
Moss, T. (2013, Janurary 1). Web credibility: The basics. Retrieved from Web credible: http://www.webcredible.co.uk/user-friendly-resources/web-credibility/basics.shtml
Laja, P. (2012, September 13). 39 Factors: Website credibility checklist. Retrieved from Conversion XL: http://kylegawley.com/journal/the-aesthetic-usability-effect/